What Is a Branded Hashtag?
A branded hashtag is a specific hashtag created and used by a brand to promote its products, services, or marketing campaigns. Branded hashtags are typically unique to a particular brand and are used to create a sense of community among the brand’s followers.
For example, the athletic brand Nike may use the branded hashtag #JustDoIt to promote its products and encourage customers to share their experiences with Nike products on social media. This branded hashtag can be used across various social media platforms, such as Twitter, Instagram, and Facebook, or offline in local advertising promotions on billboards, bumper stickers, and other places.
Branded hashtags are a popular way for brands to engage with their audience, increase brand awareness, and create user-generated content that can be shared across social media platforms. By creating a unique hashtag associated with its brand, companies can encourage customers to engage with it, share their experiences with others, and create a buzz around its products or services.
A branded hashtag can be a highly effective method for enhancing brand recognition and your local advertising strategy, especially when utilized across multiple online or offline platforms.
Top Tips for Branded Hashtags
1. Keep it short and memorable.
When creating hashtags, choosing concise and memorable ones is recommended, as they have been shown to perform better. It would be best to avoid lengthy and intricate hashtags, as they can be difficult to spell and recall, which could negatively impact their effectiveness. Therefore, it is essential to consider the simplicity and memorability of a hashtag when selecting one for your content.
2. Make it unique.
When choosing a hashtag for your brand, it is essential to ensure that it is unique and not already used by another organization or brand. By doing this, you can avoid confusion arising from having a similar hashtag to another brand and ensure your brand stands out.
3. Make it shareable.
Your hashtag should be easy to share on social media and other outlets. Use clear, simple language that people can easily copy and paste into their posts or type directly into a search box.
4. Use camel case.
When using a hashtag with more than one word, it is recommended to use camel case to improve its readability. This involves capitalizing the first letter of each word without any spaces, making it easier to distinguish each word within the hashtag.
For instance, rather than using #brandnamecampaign, it is better to use #BrandNameCampaign. By using camel case, the hashtag becomes more visually appealing and easier for readers to understand.
5. Use it consistently.
Consistency is critical when it comes to hashtag usage. Once you’ve created a hashtag, it’s important to use it consistently across all your social media channels and any out-of-home advertising forms, if applicable. Doing so can strengthen your brand recognition and make it easier for people to discover and engage with your content.
Consistent use of your hashtag will also help your audience to associate it with your brand, which can be a powerful tool for marketing and increasing your online visibility.
6. Test it out.
When preparing to launch a hashtag on social media, it is essential to take certain precautions to ensure its success. One critical step is testing the hashtag beforehand, checking if it’s already in use, and assessing whether it generates the desired outcomes.
Additionally, ensuring the hashtag isn’t already associated with any negative or inappropriate content is crucial. By taking these measures, you can optimize the impact of your hashtag and avoid any potential negative consequences.
7. Keep it relevant.
When using hashtags, you must ensure they are relevant to your brand and the message you want to convey. Do not use a hashtag simply because it is trending or popular if it does not align with your brand or message.
Choosing the right hashtag can help your content reach your intended audience and increase engagement, so take the time to select a hashtag that accurately reflects your brand and messaging. Using relevant hashtags can increase your visibility and establish a stronger online presence.